INTEGRATED MARKETING COMMUNICATIONS

Test-Um Inc.

Challenge: Launch a new company with a seasoned pro at the helm in the outdated testing equipment marketplace.

Action: Position company as a provider of current technology with a new generation of products and set up the website, lay the groundwork with trade advertising and develop bright, uncommon graphics for packaging.

Results: They have exceeded all sales expectations and even knocked the market leader off the floor of Fry's.